ABOUT HICO

We help meaningful work become clear, useful, and ready to move.

HICO is an Indianapolis-based digital design studio bringing brands to life through thoughtful design, human-centered technology, and purposeful strategy.

We partner with community-driven organizations to shape how they serve, connect, and show up for the people who matter most.

See how we work

Strategy, design, and technology—worked through together.

WORK WITH PURPOSE

Every brand we work with is building something that matters.

A stronger school, a more connected church, a memorable celebration, a better-supported learning community—the work changes, but the responsibility stays the same: understand what matters and help it take shape.

Students and educators in a colorful classroom

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A coalition helping schools grow stronger.

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We help those visions take shape—online and in the world.

WHO WE ARE

A small studio built for connected challenges.

We exist to help community-driven organizations make real what they envision—how they serve, connect, and show up for their audiences as their most authentic selves.

Our work is grounded in empathy, curiosity, and craft. We believe design is not only about what people see. It is about what people understand, what they feel, and what they are able to do next.

The best solution connects the brand people recognize, the experience they use, and the systems the organization relies on.

OUR POINT OF VIEW

Good work starts with how we work.

These principles keep the work honest, useful, and connected to the people it is meant to serve.

Empathy before assumption

We listen to clients, customers, and communities before deciding what the answer should be.

Clarity before complexity

We turn competing needs and complicated systems into a direction people can understand and use.

Craft with purpose

Every visual, interaction, and technical decision should support the experience—not distract from it.

Partnership beyond launch

We make decisions together, share the reasoning, and build systems your team can keep using with confidence.

HOW WE WORK

Clarity at every stage. Collaboration throughout.

Our process is transparent, collaborative, and grounded in strategy. We listen deeply—to our clients, their customers, and the communities they serve.

Discover

We listen, research, and define the people, problems, and opportunities that should shape the work.

Strategize

We translate insight into a focused roadmap for content, experience, technology, and measurement.

Create

We design and build the system with clarity, craft, and continuous collaboration.

Refine

We test, improve, and equip your team to keep the experience useful long after launch.

THE TEAM

Small by design. Connected by curiosity.

HICO is a small but mighty team of thinkers, makers, and problem-solvers. Our different disciplines let us see the whole challenge while staying close to the details.

Trey Hester

Founder & Lead Designer

Brandi Sasore

Partner & Communications

Michael Dundar

Software Developer

Eshwar Veesam

UI/UX Designer

BUILD WITH HICO

Design, development, and strategy—connected around what matters.

Together, we create work that feels human, performs with purpose, and gives your organization a stronger system to build from.

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