Website Redesign, Content Refresh, and Brand Activation
Allegiant Prep
Our team led a complete website overhaul, from visual design to content architecture, ensuring every touchpoint reinforced their mission of transforming potential into excellence.
Industry
Charter School
Year
Services
Website Redesign, Content Refresh, Brand Activation, Visual Design, Content Architecture, Information Hierarchy, Design System, Mobile-Optimized Mega Menu, Photography Coordination
The story
Allegiant Preparatory Academy, a K–5 tuition-free charter school in Indianapolis, engaged HICO Solutions to redesign their website after seeing our work with Circle City Prep.
From challenge to outcome
01 — Challenge
Given the depth and variety of resources Allegiant Prep needed to communicate—from enrollment steps to family-facing tools—we implemented a robust information hierarchy system.
02 — Approach
Our team led a complete website overhaul, from visual design to content architecture, ensuring every touchpoint reinforced their mission of transforming potential into excellence. In addition to redesigning the site, we also coordinated an on-site photography session to bring authentic, student-focused visuals into the user experience.
03 — Solution
We developed a clean and scalable design system, leveraging clear sectioning, breadcrumb navigation, and a mobile-optimized mega menu. These elements helped organize high-traffic areas like the Families section, curriculum content, and announcements, ensuring all users could quickly find what they needed.
04 — Impact
What changed
The redesigned website not only elevated Allegiant Prep’s digital brand but also improved performance across key metrics. Since launch, the school has seen increased engagement, longer session durations, higher return user rates, and more page views across both mobile and desktop platforms. The result is a more intuitive, accessible, and community-focused website that truly reflects the values and mission of Allegiant Prep.