Website Redesign, Content Refresh, and Brand Activation

Allegiant Prep

Our team led a complete website overhaul, from visual design to content architecture, ensuring every touchpoint reinforced their mission of transforming potential into excellence.

Industry

Charter School

Services

Website Redesign, Content Refresh, Brand Activation, Visual Design, Content Architecture, Information Hierarchy, Design System, Mobile-Optimized Mega Menu, Photography Coordination

Allegiant Prep website shown across desktop and mobile screens.

The story

Allegiant Preparatory Academy, a K–5 tuition-free charter school in Indianapolis, engaged HICO Solutions to redesign their website after seeing our work with Circle City Prep.

An Allegiant Prep student in a yellow school uniform holds a book.
Allegiant Prep students raise their hands during a classroom lesson.
Allegiant Prep students work together at a classroom table.
An Allegiant Prep student in a yellow school uniform holds a book.
Allegiant Prep students raise their hands during a classroom lesson.
Allegiant Prep students work together at a classroom table.
An Allegiant Prep student in a yellow school uniform holds a book.
Allegiant Prep students raise their hands during a classroom lesson.
Allegiant Prep students work together at a classroom table.

From challenge to outcome

01 — Challenge

Given the depth and variety of resources Allegiant Prep needed to communicate—from enrollment steps to family-facing tools—we implemented a robust information hierarchy system.

02 — Approach

Our team led a complete website overhaul, from visual design to content architecture, ensuring every touchpoint reinforced their mission of transforming potential into excellence. In addition to redesigning the site, we also coordinated an on-site photography session to bring authentic, student-focused visuals into the user experience.

03 — Solution

We developed a clean and scalable design system, leveraging clear sectioning, breadcrumb navigation, and a mobile-optimized mega menu. These elements helped organize high-traffic areas like the Families section, curriculum content, and announcements, ensuring all users could quickly find what they needed.

Allegiant Prep mobile homepage with school information and navigation.
Allegiant Prep website navigation expanded above its community message.
Allegiant Prep website pages featuring school staff and student information.
Allegiant Prep mobile homepage with school information and navigation.
Allegiant Prep website navigation expanded above its community message.
Allegiant Prep website pages featuring school staff and student information.
Allegiant Prep mobile homepage with school information and navigation.
Allegiant Prep website navigation expanded above its community message.
Allegiant Prep website pages featuring school staff and student information.

04 — Impact

What changed

The redesigned website not only elevated Allegiant Prep’s digital brand but also improved performance across key metrics. Since launch, the school has seen increased engagement, longer session durations, higher return user rates, and more page views across both mobile and desktop platforms. The result is a more intuitive, accessible, and community-focused website that truly reflects the values and mission of Allegiant Prep.